THE ALMI DAY 2006 AT THE CHINA TEATERN AND BERNS in Stockholm took place today with 500 attenders and 250 that couldn't come in. This years Almi day theme was sales, export issues and design. A board of innovative experts presented their experiences. This years best upstarts was revarded with prizes handed over by former Conservative Party leader Ulf Adelsson.
Marianne Ostlund from Effektiva Media teached us how to deal with journalists and editorial staff from the press, aiming to promote small and mid-sized companies.
She presented news hooks: the unexpected, a special event, figures and statistics, timing, to affect, auctorities, celebrities, identification, conflicts, david vs goliath.
Examples was layed forward on how she had succeeded to affect journalists to take notice and report on corporate news, like this example – a company selling a recently developed plaster rising female appetite for sex remarkable.
The day finished with refreshments and food at Berns Salonger with an excessive mingle.
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